Cohere AI Content Creation Demo
Creative Content Production & Marketing Workflow
$ llmswap providers
╭─────────────┬──────────┬──────────────────────┬─────────────────────╮
│ Provider │ Status │ Model │ Issue │
├─────────────┼──────────┼──────────────────────┼─────────────────────┤
│ COHERE │ ✓ Ready │ command-r-plus │ │
│ OPENAI │ ✓ Ready │ gpt-4o │ │
│ ANTHROPIC │ ✓ Ready │ claude-3-5-sonnet │ │
╰─────────────┴──────────┴──────────────────────┴─────────────────────╯
$ llmswap chat --provider cohere
🤖 Starting chat with Cohere (command-r-plus) | Enterprise content generation
✍️ Optimized for: Creative writing, marketing copy, multilingual content
You: I need to create a comprehensive content marketing campaign for our new SaaS product launch. Can you help me develop blog posts, social media content, and email sequences?
Cohere: Absolutely! I'll help you create a comprehensive content marketing campaign. Let me design a multi-channel approach that drives engagement and conversions for your SaaS launch.
## **Content Marketing Campaign: "Productivity Unleashed"**
### 🎯 **Campaign Strategy Overview**
**Target Audience Personas:**
```yaml
Primary_Persona:
name: "Efficiency-Focused Manager"
demographics: "25-45, mid-senior management"
pain_points: ["Manual processes", "Team coordination", "ROI measurement"]
content_preferences: ["Case studies", "How-to guides", "Data-driven insights"]
Secondary_Persona:
name: "Tech-Savvy Individual Contributor"
demographics: "22-35, individual contributors"
pain_points: ["Tool overload", "Integration complexity", "Time management"]
content_preferences: ["Tutorials", "Behind-the-scenes", "Product demos"]
Content Pillars:
- Problem-Solution Fit: Addressing productivity pain points
- Social Proof: Customer success stories and testimonials
- Thought Leadership: Industry insights and trends
- Product Education: Features, integrations, best practices
📝 Blog Content Series
Blog Post #1: “The Hidden Cost of Productivity Theater” (2,400 words)
Hook: “Your team looks busy, but are they actually productive? The difference between motion and progress could be costing you $2.3M annually.”
Outline:
- The productivity paradox in modern workplaces
- Data-driven analysis of “busy work” vs. meaningful output
- 5 signs your organization suffers from productivity theater
- Framework for measuring true productivity impact
- How technology can bridge the gap (natural product introduction)
SEO Keywords: productivity measurement, workplace efficiency, team performance metrics, productivity theater
Blog Post #2: “From 47 Tools to 1 Dashboard: A Mid-Size Company’s Integration Journey”
Customer Story Format:
## The Challenge
TechStart Inc. was drowning in SaaS tools:
- 47 different applications across 5 departments
- 23% of workday spent switching between tools
- $180K annual spend with minimal ROI visibility
## The Transformation
[Detailed implementation story with specific metrics]
## The Results
- 67% reduction in app-switching time
- $89K cost savings in first year
- 34% improvement in project delivery speed
Blog Post #3: “The Psychology of Workflow Optimization: Why Most Productivity Solutions Fail”
Research-backed content with practical applications
📱 Social Media Content Calendar
LinkedIn Content Strategy:
Week_1_Focus: "Problem Awareness"
Monday: "Industry Statistics Post"
Content: "73% of knowledge workers switch between 3+ apps every hour.
The mental load is killing creativity. [Infographic]"
CTA: "What's your biggest productivity drain? Comment below 👇"
Wednesday: "Thought Leadership Article"
Content: "The future of work isn't remote vs. office—it's integrated vs. fragmented"
Format: "Long-form LinkedIn article with data visualizations"
Friday: "Behind-the-Scenes"
Content: "How we built our product dashboard in 72 hours [Video]"
Format: "Short video with captions, tools used overlay"
Week_2_Focus: "Solution Introduction"
Monday: "Customer Success Story"
Content: "Meet Sarah, Operations Director at GrowthCorp..."
Format: "Carousel post with before/after metrics"
Wednesday: "Product Demo"
Content: "5 clicks to connect your entire tech stack"
Format: "Screen recording with engaging thumbnails"
Friday: "Community Engagement"
Content: "Quick Poll: What's your #1 productivity hack?"
Format: "LinkedIn poll with 4 compelling options"
Twitter/X Content Strategy:
Daily_Tweet_Themes:
Monday: "#MotivationMonday - Productivity Tips"
Tuesday: "Tool Tuesday - Integration Spotlights"
Wednesday: "Wisdom Wednesday - Industry Insights"
Thursday: "Throwback Thursday - Customer Wins"
Friday: "Feature Friday - Product Updates"
Sample_Tweets:
productivity_tip: |
"🧠 Cognitive load theory: Your brain can only juggle 7±2 items at once.
The average knowledge worker manages 47 different tools.
No wonder we're exhausted by 2 PM.
#ProductivityTip #CognitiveBias"
customer_story: |
"📊 Customer spotlight: @TechStartInc reduced tool-switching time by 67%
From 47 apps → 1 unified dashboard
From chaos → clarity
From reactive → proactive
What would you do with 2.3 extra hours per day? 🤔"
📧 Email Sequence Campaign
Welcome Series (7 emails over 14 days):
Email 1: Welcome & Problem Validation (Send immediately)
Subject: "Welcome! You're not alone in the tool chaos 👋"
Hi [First Name],
Welcome to our community of productivity revolutionaries!
You signed up because you're tired of juggling 47 different tools just to get work done. (Yes, that's the average – we surveyed 2,847 professionals.)
Here's what's coming your way:
Day 2: The real cost of context-switching (spoiler: it's not just time)
Day 4: How to audit your current tool stack in 15 minutes
Day 7: The integration strategy that saved TechCorp $89K
Ready to reclaim your focus?
Best,
[Your Name]
P.S. Hit reply and tell me your biggest productivity frustration. I read every response.
Email 2: Problem Deep-Dive (Send Day 2)
Subject: "The $2.3M productivity drain hiding in plain sight"
[First Name],
Yesterday, I watched a brilliant product manager spend 14 minutes just finding a document.
14 minutes.
To find. One. File.
She checked:
- Slack (3 different channels)
- Google Drive (2 folders)
- Notion (wrong page)
- Email (buried in thread)
- Finally found it in... Dropbox
This isn't rare. It's routine.
[Continue with data, story, and natural product mention]
Email 3: Social Proof & Case Study (Send Day 4)
Subject: "How Sarah eliminated 89% of her 'admin time'"
Meet Sarah Chen, Operations Director at GrowthCorp.
6 months ago, Sarah was drowning:
- 47 different tools across her team
- 3.2 hours daily on "tool management"
- 67% of meetings spent finding information
Today?
[Detailed transformation story with metrics]
Want Sarah's exact implementation playbook?
[CTA to case study download]
Email 4: Educational Content (Send Day 6)
Subject: "The 15-minute tool audit that changed everything"
[First Name],
Before you can fix your productivity, you need to measure it.
Here's the exact audit process our customers use:
**Step 1: The Tab Test**
Open your browser. How many tabs do you have?
(If it's more than 7, your cognitive load is maxed out)
**Step 2: The Switch Log**
For one day, track every time you switch applications
Most people guess 12 switches/hour
Reality: 31 switches/hour
[Continue with actionable framework]
Email 5: Objection Handling (Send Day 8)
Subject: "But we already have [insert tool name here]..."
I hear this a lot:
"We already use Monday.com"
"We're invested in the Microsoft ecosystem"
"Our team won't adopt another tool"
All valid concerns. Here's the reality:
[Address common objections with data and testimonials]
Email 6: Urgency & Scarcity (Send Day 11)
Subject: "17 spots left (launch week special)"
[First Name],
Our launch week is almost over.
We've helped 847 teams in the past 6 days:
- Connect 47 tools in under 2 hours
- Eliminate 89% of manual reporting
- Reclaim 2.3 hours daily per employee
17 spots remain for our guided implementation program.
[Strong CTA with countdown timer]
Email 7: Last Chance (Send Day 14)
Subject: "Final call: Launch week ends at midnight"
This is it, [First Name].
In 12 hours, launch week pricing expires.
If you've been waiting for the "right time" to fix your productivity stack, this is it.
[Final push with clear value proposition and risk reversal]
📊 Content Performance Metrics
Blog KPIs:
Primary_Metrics:
- Organic traffic growth: Target +45% MoM
- Average time on page: Target 3:30 minutes
- Email signups per post: Target 2.3% conversion
- Social shares per post: Target 47 shares
Secondary_Metrics:
- Comments and engagement
- Backlinks acquired
- Featured snippet captures
- Brand mention increase
Social Media KPIs:
LinkedIn:
- Impressions: Target 50K per post
- Engagement rate: Target 4.2%
- Connection requests: Target +200/week
- Profile views: Target +150/week
Twitter:
- Impressions: Target 25K per tweet
- Engagement rate: Target 3.1%
- Followers: Target +50/week
- Link clicks: Target 150/week
Email KPIs:
Welcome_Series:
- Open rate: Target 47% (vs. 21% industry avg)
- Click rate: Target 12% (vs. 3.2% industry avg)
- Conversion to trial: Target 8.3%
- Unsubscribe rate: <2%
🎨 Creative Assets Needed
Visual Content Requirements:
Blog_Graphics:
- Custom infographics for statistics
- Before/after dashboard screenshots
- Process flow diagrams
- Customer photo testimonials
Social_Media:
- LinkedIn carousel templates (10 slides)
- Twitter header with campaign branding
- Instagram story templates
- Video thumbnail templates
Email_Assets:
- Header design with consistent branding
- CTA button designs
- Product screenshots for social proof
- GIF animations for engagement
🚀 Campaign Launch Timeline
Pre-Launch (Weeks 1-2):
- Content creation and design
- Email sequence setup and testing
- Social media scheduling
- SEO optimization and keyword research
Launch Week (Week 3):
- Blog post publications (3 posts)
- Daily social media execution
- Email sequence activation
- Influencer outreach and partnerships
Post-Launch (Weeks 4-6):
- Performance monitoring and optimization
- A/B testing email subject lines
- Social media engagement amplification
- Content repurposing and syndication
This campaign framework gives you a comprehensive content marketing approach that builds awareness, educates prospects, and drives conversions through multiple touchpoints. Would you like me to develop any specific component in more detail or create additional content pieces?
You: This is fantastic! Can you now help me create A/B test variations for the email subject lines to optimize open rates?
Cohere: Absolutely! I’ll create comprehensive A/B test variations for your email subject lines with different psychological triggers and messaging approaches. Here’s a strategic testing framework:
Email Subject Line A/B Testing Strategy
📧 Email 1: Welcome Email
Control (A): “Welcome! You’re not alone in the tool chaos 👋”
Test Variations:
Variation_B: "Your productivity rescue mission starts now 🚀"
Psychology: "Hero's journey, empowerment"
Variation_C: "[First Name], welcome to the 47-tool survivors club"
Psychology: "Community, shared struggle"
Variation_D: "Thanks for joining 2,847 productivity revolutionaries"
Psychology: "Social proof, movement"
Variation_E: "Step 1 complete ✅ (here's what happens next)"
Psychology: "Progress, clear next steps"
📧 Email 2: Problem Deep-Dive
Control (A): “The $2.3M productivity drain hiding in plain sight”
Test Variations:
Variation_B: "Why your team wastes 14 minutes finding files"
Psychology: "Specificity, relatability"
Variation_C: "Sarah spent 14 minutes finding one document (true story)"
Psychology: "Storytelling, curiosity gap"
Variation_D: "The hidden cost of your 'organized' system"
Psychology: "Irony, challenge assumptions"
Variation_E: "Your productivity problem isn't what you think it is"
Psychology: "Contrarian, curiosity"
📧 Email 3: Social Proof Case Study
Control (A): “How Sarah eliminated 89% of her ‘admin time’”
Test Variations:
Variation_B: "From 3.2 hours of admin → 20 minutes (real numbers)"
Psychology: "Before/after, specificity"
Variation_C: "This ops director's shocking productivity transformation"
Psychology: "Curiosity gap, surprise"
Variation_D: "GrowthCorp saved $89K with this simple change"
Psychology: "Financial benefit, simplicity"
Variation_E: ""I got my life back" - Sarah Chen, Operations Director"
Psychology: "Emotional benefit, direct quote"
📧 Email 4: Educational Content
Control (A): “The 15-minute tool audit that changed everything”
Test Variations:
Variation_B: "Quick test: How many browser tabs do you have open?"
Psychology: "Interactive, immediate relevance"
Variation_C: "You're switching apps 31 times per hour (here's the fix)"
Psychology: "Shocking stat, solution promise"
Variation_D: "The productivity audit our customers swear by"
Psychology: "Social proof, insider knowledge"
Variation_E: "Most people guess 12. The real number is 31."
Psychology: "Contrast, curiosity gap"
📧 Email 5: Objection Handling
Control (A): “But we already have [insert tool name here]…”
Test Variations:
Variation_B: "Why Monday.com users are switching to us"
Psychology: "Competitive, direct challenge"
Variation_C: "The question I get asked most (and my honest answer)"
Psychology: "Transparency, authenticity"
Variation_D: ""But won't this create more tool bloat?""
Psychology: "Direct objection, addressing fears"
Variation_E: "Your current tools aren't the problem (this is)"
Psychology: "Reframe, redirect focus"
📧 Email 6: Urgency & Scarcity
Control (A): “17 spots left (launch week special)”
Test Variations:
Variation_B: "Launch week ends tomorrow → What now?"
Psychology: "Urgency, decision forcing"
Variation_C: "847 teams joined this week. Will you be #848?"
Psychology: "Social proof, belonging"
Variation_D: "The launch week number that surprised me most"
Psychology: "Curiosity, behind-the-scenes"
Variation_E: "24 hours left to get launch week pricing"
Psychology: "Time scarcity, clear deadline"
📧 Email 7: Final Push
Control (A): “Final call: Launch week ends at midnight”
Test Variations:
Variation_B: "This is goodbye (unless you act today)"
Psychology: "Loss aversion, relationship"
Variation_C: "12 hours left + a personal favor"
Psychology: "Urgency, personal appeal"
Variation_D: "Last chance to join the productivity revolution"
Psychology: "FOMO, movement language"
Variation_E: "The clock is ticking ⏰ (no really, it is)"
Psychology: "Urgency, visual reinforcement"
Advanced A/B Testing Strategies
🎯 Psychological Trigger Categories
1. Curiosity Gap Formulas:
Gap_Pattern_1: "[Specific number/stat] + [unexpected result]"
Examples:
- "47 tools → 1 dashboard (here's how)"
- "14-minute search → 3-second find"
Gap_Pattern_2: "[Common belief] vs. [reality]"
Examples:
- "You think it's a time problem. It's actually a focus problem."
- "Your team isn't lazy. Your tools are."
Gap_Pattern_3: "[Intriguing premise] + [promise of revelation]"
Examples:
- "The productivity myth that's costing you $2.3M"
- "Why 'organized' teams perform worse"
2. Social Proof Variations:
Authority_Social_Proof:
- "What 2,847 productivity experts know (that you don't)"
- "The method 67% of Fortune 500 ops teams use"
User_Social_Proof:
- "Sarah from GrowthCorp: 'I got my life back'"
- "Why TechStart's team loves Monday mornings now"
Wisdom_of_Crowds:
- "847 teams can't be wrong about this"
- "Join 10,000+ productivity revolutionaries"
3. Urgency Patterns:
Time_Scarcity:
- "24 hours left" vs. "Ends tomorrow" vs. "Final hours"
- "Limited time" vs. "While supplies last" vs. "Don't miss out"
Quantity_Scarcity:
- "17 spots remaining" vs. "Nearly sold out" vs. "Limited availability"
- "Join the last group" vs. "Final cohort" vs. "Last chance"
Opportunity_Scarcity:
- "This offer won't repeat" vs. "One-time special" vs. "Launch week only"
📊 Testing Framework & Metrics
Statistical Requirements:
Test_Parameters:
- Minimum sample size: 1,000 per variation
- Confidence level: 95%
- Statistical significance: p < 0.05
- Test duration: Minimum 7 days or until significance
- Winner threshold: 20% improvement minimum
Success_Metrics:
Primary: "Open rate improvement"
Secondary: "Click-through rate", "Conversion rate", "Unsubscribe rate"
Tertiary: "Forward rate", "Reply rate", "Time to open"
Testing Schedule:
Week_1: "Test Welcome + Problem emails (2 variations each)"
Week_2: "Test Social Proof + Educational emails (2 variations each)"
Week_3: "Test Urgency + Final Push emails (3 variations each)"
Week_4: "Implement winning variations, test edge cases"
🔄 Advanced Testing Techniques
Personalization Variables:
Dynamic_Personalization:
- "[First Name]'s productivity rescue mission"
- "Hey [Company], your tool stack audit is ready"
- "[Industry] teams are switching to integrated workflows"
Behavioral_Triggers:
- "Based on your download..." (for content consumers)
- "Since you visited our pricing page..." (for high-intent users)
- "Following up on your demo..." (for trial users)
Emoji A/B Tests:
Emoji_Impact_Tests:
Control: "Launch week ends tomorrow"
Test_A: "Launch week ends tomorrow ⏰"
Test_B: "Launch week ends tomorrow 🚨"
Test_C: "Launch week ends tomorrow ⚡"
Emoji_Placement_Tests:
Start: "🚀 Your productivity rescue mission"
Middle: "Your productivity 🚀 rescue mission"
End: "Your productivity rescue mission 🚀"
Length Optimization:
Subject_Line_Lengths:
Short: "17 spots left" (13 characters)
Medium: "Launch week ends at midnight" (28 characters)
Long: "Final call: Launch week ends at midnight tonight" (48 characters)
Mobile_Optimization:
Target: "30-40 characters (mobile preview)"
Backup: "60 characters maximum (desktop)"
📱 Device-Specific Optimization
Mobile vs. Desktop Variations:
Mobile_Optimized:
- Shorter subject lines (30-40 chars)
- Front-loaded key information
- Emoji for visual scanning
- Action words at the beginning
Desktop_Optimized:
- Longer descriptive subjects (up to 60 chars)
- More detailed value propositions
- Professional tone variations
- Company/industry specific messaging
This comprehensive A/B testing framework will help you systematically optimize your email open rates. Start with 2-3 variations per email, focus on your biggest opportunities (usually emails 1, 6, and 7), and always let statistical significance guide your decisions rather than gut feelings.
Would you like me to create additional subject line variations for any specific email, or help you set up the testing infrastructure and tracking?
You: /stats
📊 Session Statistics:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Messages: 6
Provider: Cohere (command-r-plus)
Total tokens: 4,891 (1,834 input, 3,057 output)
Total cost: $0.73
Session duration: 18m 45s
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✍️ Content Creation Capabilities Demonstrated: • Comprehensive marketing campaign development • Multi-channel content strategy (blog, social, email) • Advanced A/B testing frameworks • Psychology-driven copywriting • Creative asset planning • Performance metrics and KPI tracking
📝 Content Assets Created: • 3 detailed blog post outlines with SEO optimization • 14-day social media content calendar • 7-email welcome sequence with full copy • 35+ A/B tested subject line variations • Complete campaign timeline and metrics framework • Visual asset requirements and specifications
💡 Marketing Expertise Applied: ✅ Audience persona development ✅ Content pillar strategy ✅ Psychological trigger optimization ✅ Conversion funnel design ✅ Statistical testing methodology ✅ Multi-device optimization
🎯 Perfect for: Content marketing, email campaigns, social media strategy, conversion optimization, creative copywriting ```